Plus the welcome code we promised: WELCOME10
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Skincare, simplified

Welcome — we're glad your skin found us

Hi {{ first_name|default:"there" }},

Thank you for joining. Before anything else, here's the promise behind every bottle we make: fewer products, chosen well, used consistently. That's the whole philosophy.

We don't chase ten-step routines or ingredient trends. We formulate barrier-first cleansers and serums meant to be used twice a day, every day — because your skin renews itself roughly every 28 days, and no single application will ever beat a steady habit.

As a thank-you for joining, your first-order discount is ready:

Free sample — the full email continues here
In the full pack, this email carries on with the dashed 10%-off code block (shown cut in this sample), the “use it on our bestseller” copy, the founder sign-off, a reply-bait P.S., and the green CTA button — plus emails 2 and 3 of the Welcome flow.
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